As humans, we are visual creatures. Our judgements are based on what we see, we are attracted to what looks good & in the case of Real Estate/ Property high quality images that we can imagine ourselves living in.

So what makes a quality image?

Recently (in my last blog post) I was assigned to photograph a penthouse apartment in Dublin City Centre. The apartment itself was crisp & clean but this was not the main selling point. The particular selling point was the fantastic view of the cityscape. So, my task was to capture both the modern interior and the view at the same time.

Enhancing the selling points of the property with correct lighting, camera setting & position, making it look its absolute best is an essential part of the job.

My moto is “ providing a first impression that sells your property”. First impressions last. If you like something you will remember it. Professionally lit images attract attention, the more attention the more demand for the property & the more demand, ultimately the higher the selling price.

Estate Agents

As you can see on my website, with more focus on quality rather than speed. Its so easy to make a comparison between a good and not so good property photography. A lot of photographers use one flash on camera. The results are (for example) a brightly lit entrance but dark hallway and dark staircase. In this scenario I would use 3 lights to balance the exposure for the whole scene of the image. In the picture of the example below, I used 4 lights ( behind camera, Lounge, far back & the staircase). Took my time but as you can see the results are of high quality.

I work with leading Estate Agents whom appreciate the results I provide & as a professional property photographer in a crowded marketplace, I represent these agents whom i am taking the photos for. This is at the foremost on my mind with every photo I take. My job is to use my skills to attract the attention of a buyer by providing high quality images & after all this is what makes the sale.